Promo wheels was tasked to produce a sampling activation at 100 locations in NSW / VIC & QLD. We were asked to sample 1 million samples over this period 10,000 per day a huge task that we completed very successfully. We handled sourcing all venues, truck management , staff & stock management. The campaign was huge success creating thousands of smiling faces across the Eastern Seaboard & fantastic brand awareness for the new Bulla frozen custard product.