We produced a highly successful Coles Brand Ultimate Pizza range sampling activation in 2016. The tour touched down at over 30 locations across the eastern seaboard including Sydney, Melbourne & Brisbane. The tour visited both Coles stores, high footfall public locations such as Queensbridge Square, Wynyard Station, & Queens Mall as well as supporting local community sporting groups. We sampling of 75,000 slices & had very positive feedback around the country. The promotion developed customer advocacy for the Coles Brand & produced thousand so f smiling faces around the country.