Promo Wheels produced the Continental side dish and cup a soup food truck sampling activation. The food truck was custom fitted with a full kitchen fit out to cook rice, pasta, soup & cheese toasties. Over a period of 6 weeks we visited 18 locations across NSW, VIC & QLD. We sampled over 30,000 samples of the new products to the delight of the many different demographics we visited. All staff including drivers, promotional staff & production was managed in house including national stock storage. The activation’s where a tremendous success introducing thousands of new customers to the Continental offering.
Production: The Skylark Group & Promo Wheels & Activate Media Events