Promo Wheels produced the 18 day activation food truck sampling tour for Praise aioli mayonnaise and coleslaw dressing. We managed the food truck logistics, decor, site sourcing / permits, food management & staffing. The activation sampled over 27,000 serves to the grateful public who enjoyed a free lunch of fresh potato salad, coleslaw & chips served with the Praise condiments. Along the way we partnered & produced an event for NewLocal #SnapSydney at Martin Place drawing huge crowds & creating PR buzz for both brands. We also used our social networking service to amplify the campaign.